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Even though marketers now focus primarily on analyzing finely targeted psychographic segments of the population, it still makes sense from time to time to step back and look at broad …

When asked what they intend on doing, Travel and see the world is on top of there list. Most of the baby boomers have been to the Caribbean, Alaska and …

Seniors are increasingly more likely to be connected to the Internet, and those that aren’t connected would probably like to be. I’ve found the following data to be very interesting, …

Boom! Magazine has announced that a Baby Boomer fashion show and modeling competition will be held Sunday, June 18, from 3 p.m. to 5:30 p.m. at the Hilton Raleigh – …

Marketers across a broad range of industries have figured out that women influence 80 percent of consumer purchases. Not only that, but they constitute the majority of the largest generational …

Your city may be sold. The Boomers and Seniors World Network is expanding to better serve the Baby Boomers and Seniors in local markets. Our goal is to have a …

The perception of retirement as a time of inactivity and the countryside as an area of retreat is challenged in a new book from Age Concern and the Commission for …

What is a package any way? We all know it conveys a product from point A to point B. Besides the obvious of getting it there undamaged or not broken, …

First Major Survey of Baby Boomer Attitudes on Alzheimer’s Shows Fear About Their Own Future and Frustration Over Pace of New Drug Approvals. As the first Baby Boomers turn 60 …