AgeEconomie – Silver économie – Marché des Seniors
Le Portail d'actualité et d'analyses du Marché des Seniors et de la Silver économie
The CENTURY 21(R) Homebuyer Survey released today reveals that baby boomers were driven to purchase their first home based on family reasons while Generation X and Y buyers are more …
Survey Reveals Generational Attitudes Toward Homebuying LireWhy would a woman of a certain age take makeup advice from a youngster in a micro-miniskirt at the mall? Revlon asked that question, and in response the cosmetics giant …
Marketers bank on big spending by aging boomers in search of vitality LireMore Baby Boomers are concerned about gas prices and uninsured medical costs than about retirement and other long- term expenses, according to a new poll conducted by Harris Interactive for …
US: More Baby Boomers Worried About Long-term Expenses Lire« Pourquoi ne pas être différent? Je veux me défier, « a dit Weinberger. Le défi personnel de Weinberger c’est d’écrire un roman au sujet de Washington. Il projette de faire ce …
Les Baby Boomers utilisent la technologie pour « rester jeunes » LireYou are Margaret Wylde, President and CEO of Promature Group. Could you please introduce yourself and your organization? The organization is the ProMatura Group, LLC. We are a research firm …
We’ve surveyed millions of 45+ consumers and we’ve completed lots of national and international studies LireThe Baby Boomer segment of the travel market, in terms of expenditure, will continue to grow over the coming decades, while Generation X is fast becoming a driving force. The …
Baby Boomer Travel Market Set to Grow, while Generation Y shrinks LireAprès l’expérience de l’exposition auto de Detroit en janvier –voitures rétro comme le Chevrolet Camaro et le concept du Dodge Challenger qui ont été dévoilées au public – la principale …
Les constructeurs automobiles choient les baby boomers LireAt 78 million strong, Boomers spend $2 trillion annually. Smart companies are tapping into the fastest-growing consumer segment in the United States. You can too! Join Steve French from NMI …
US: NMI Presents Marketing Strategies for Boomers Webinar LireMeet the Mingles. They are the newest and the grooviest social group to hit the headlines since the invention of Generation Y in the middle of 2005. More powerful than …
AUS: When boomers split, a new class is born LireEven though marketers now focus primarily on analyzing finely targeted psychographic segments of the population, it still makes sense from time to time to step back and look at broad …
Baby Boomers Will Drive Your Future Business Lire