The business-to-business newsletter will provide news
and research for marketing, sales and business development executives planning
to target the growing over 50s market.
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The new publication has been created by Alasdair Buchan,
publisher of a variety of titles including the 58-year-old magazine, Diplomat,
the world’s oldest magazine for diplomats. The newsletter will present
practical information in the most efficient and effective way to help its
readers achieve their sales and marketing
goals.
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It will include:
§ ; ; ;News stories about new developments affecting those who want to market
to the over-50s
§ ; ; ;Agenda-setting articles by top
strategists
§ ; ; ;How to … features full of bright
punchy information in bulletpoint format with easily understood tips and techniques
§ ; ; ;Case studies analysing what
made well-known successful campaigns work
Alasdair, who will personally
edit the new title through its launch period, is a former member of the executive
council of the UK Newsletter and Electronic Publishers Association (UK NEPA)
and frequently writes and broadcasts on the topic of publishing and journalism.
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More information
: www.maturemarketing.org