Auteur/autrice : admin

The old television show Golden Girls evokes pictures of retirees in spacious homes in sunny Florida, far away from the towns where they grew up. But for most older Americans, …

For senior citizen cat owners plagued by chronic pain to such a degree that cleaning the litter box is an agonizing ordeal, LitterWorks introduces a new line of litter box …

A Motivational Map for Marketing to Baby Boomer Women Many marketers who believe they already know “what the Boomer woman wants” are finding out the hard way that she is …

An interview given to Dick Stroud, MD of 20plus30, by Tony Watts the Managing Editor of the Mature Times.   How long has The Mature Times been published? What was …

Las personas mayores de 65 años que hacen ejercicio como mínimo tres veces por semana tienen un 30%-40% menos de probabilidades de padecer demencia y alzheimer que las que sólo …

La XXIIème Assemblée Générale, le 29 juin 2005 ; ; ; ; ; ; Cette manifestation s’est déroulée à Barcelone, en présence de 258 délégués représentant les associations et organisations …

Never before in history has such a large demographic group experienced major life stage transitions en masse as the Baby Boom generation. Now in their 40’s and 50’s, Boomer women …

« It is a supplement, not a substitute » for proper training and licensing, said Dan Danbom, spokesman for the Society of Certified Senior Advisors in Denver, which issues the certified senior …

Have you recently introduced a product for the 50+ market that isn’t selling? Do you have a good product that you know is marketable, but it simply isn’t moving off …