Japon : Pipit Phone, un téléphone pour les jeunes et des Seniors par Toyota

Toyota Motor Corporation (“Toyota”) has developed, in collaboration with DDI Pocket, Inc. (“DDI Pocket”) and Kyocera Corporation (“Kyocera”), a new model for its original PiPit Phone terminals with a number of new features added, including a security buzzer. The new model will go on sale as a new PiPit Phone at Toyota dealers across the country, including Toyota’s Keitai Shop PiPit, on Saturday, September 4. Prior to the release, advance orders will be accepted from late August. Since its release in June 2002, the PiPit Phone has won wide popularity, chiefly with children and elderly users, for its simple operation with just three destinations, and reasonable billing, and has bolstered family safety and security. It has also won high marks from corporate users for its usefulness in business situations. Cumulative sales have reached 130,000 units. Like the conventional model, the new PiPit Phone covers the three key features of family safety and security, simple operation and reasonable billing. And taking into account emerging social issues, new features are added for enhanced functionality and service. The features include a built-in security buzzer that is activated with a simple operation and a PiPit Call function that is linked with the security buzzer