On January 1, 2006, the oldest Baby Boomer will turn 60. Then, for the next nineteen years, one Boomer will turn 60 about every 7.5 seconds. Representing nearly one-third of the U.S. population, this demographic tidal wave will affect Holiday gift giving with greater impact than the aging of any previous generation. Many Boomers have an abundance of material possessions but feel a scarcity of what, to them, matters most. 1. Boomers want respect.Millions of Boomers have been struggling with the decline of status. For some, this means premature disruption of careers due to layoffs or downsizing. They are facing the holidays without the normal sources of self-respect, including a flourishing career and current standing within a profession or business network. Other Boomers are watching their nests empty as children fly away to colleges and careers. For others, health concerns, such as obesity, are eroding self-esteem and optimism.Gift StrategiesMoney can’t buy respect; neither can traditional holiday gifts such as clothing, electronics and jewelry. Respect springs from acknowledgement, appreciation, and attention. For the Boomer struggling with the unfair exigencies of mid-life, give gifts that say, « You matter. » This could be as simple as a home-cooked dinner party for a few close

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