The total number of television households within the U.S. (including Alaska and Hawaii) is now estimated at 110,200,000, according to Nielsen Media Research. These estimates, which are projected to January 1, 2006, will be used for the entire 2005-2006 television season.
Nielsen’s new national Universe Estimates also reflect the aging of the baby boom generation. The U.S. Census Bureau defines the baby boomers as persons born in the post-World War II period from 1946 to 1964 when the U.S. birth rates were at record high levels. In 2006, the oldest boomers will reach age 60, while the youngest will reach age 42. While the percent of total persons in U.S. TV Homes increased by approximately 1%, there were larger percent increases in the number of persons over age 55 (see Table).
Table
Demographics Within the U.S. Television Homes
Demographic 2003-04 2004-05 2005-06
Households 108,400,000 109,600,000 110,200,000
Persons 2+ 275,580,000 277,930,000 280,500,000
Women 18+ 109,860,000 111,070,000 111,990,000
Men 18+ 101,540,000 102,660,000 103,840,000
Women 55+ 35,180,000 35,340,000 36,210,000
Men 55+ 28,290,000 28,850,000 29,720,000
Teens 12-17 24,700,000 24,560,000 24,710,000
Children 2-11 39,480,000 39,640,000 39,960,000
Nielsen Media Research annually reports television household estimates each September based on information from a variety of sources, including Claritas, the United States Census Bureau, and Nielsen Media Research’s own television samples.
About Nielsen Media Research
Nielsen Media Research is the world’s leading provider of television audience measurement and advertising information services. In the United States, Nielsen’s National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language networks, and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects, and Spanish language stations in each of the 210 television markets in the U.S., including electronic metered service in 56 markets.
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