You are Gary Onks, Senior Marketing Consultant since 1990.
Could you please introduce yourself and your expertise on the 50plus Market?
Gary Onks, founder of Sold On Seniors, Inc., is an author and marketing consultant who has been featured in The New York Times, The Chicago Tribune, The Washington Times, CBS Radio Marketwatch, Microsoft bCentral and other publications. His book « How You Can Reach & Sell the $20 Trillion Senior Marketplace » is acclaimed as « the ‘Art’ of pleasing senior customers. » Onks has sold millions in goods directly, one-on-one to seniors. His experience includes serving as executive director of a large retirement community and selling to seniors for over a decade. His trademarked Seniorized marketing methods deliver exceptional results.
Why do you think that the 50plus market offers companies a huge opportunity to increase their sales?
Because for decades companies have been focused only on the younger generations and have basically ignored the senior market. On January 1st of this year the first baby boomers turned 60 and the younger market is not young any longer. Since boomers have now become seniors, the over 50 market is by far the largest consumer demographic that exists. Companies that fail to focus on this market segment will not only lose tremendous market share, it is highly likely that they will go out of business entirely within the next 10 years.
« Business failures of the 21st century will not be companies lacking innovative products, they will be companies lacking « senior friendly » marketing skills. » ; ~ Gary Onks
How much do you estimate the 50plus market in the United States of America in 2006?
The net worth of this market is now in excess of $25 Trillion and the annual amount they spend on goods and services exceeds $3 Trillion.
What services do you offer to firms that want to succeed on the 50plus market?
My book and marketing reports as well as consulting services.
You released a book entitled « Sold on Seniors ». Would you like to talk about it?
The Washington Times newspaper described my book as: « The ‘Art » of pleasing senior customers »
Selling to seniors is vastly different than selling to younger consumers. My book teaches about these differences so that companies can attract and sell to this lucrative and highly profitable market segment.
My book contains the secrets I began learning in my first year of marketing directly to seniors. I personally sold over $5,000,000 in products and services to them. These were one-to-one, face-to-face, person-to-person sales to seniors in their homes and offices. The experiences and insights on selling to the senior market that I gained from these initial sales, as well as extensive sales to seniors since then, are contained in my book. This is Senior Selling 101; it’s the best senior sales primer you’ll ever read. You get “Real-Life” sales information, not theories or statistical analysis or results from surveys. No guesswork, just the straight scoop in selling real goods to real people in real time.
Gary Onks
Sold On Seniors
(540) 785-9050
www.SoldOnSeniors.com
