Focusing on the beauty and accomplishments of women baby boomers, Ms. Golden America Inc., based in Naples, Florida, has developed a pageant much like the “Miss” pageants that have been popular for decades. Ms. Golden America features women age fifty and above and, unlike its younger counterparts, there is no swimsuit competition. Women participating in the pageant may be married, single, divorced or widowed. The event is the brainchild of Kathleen LeSage, a former beauty queen who has worked as a marketing executive for companies that market to the over-fifty consumer, including Marriott Senior Living Services and Stone Street Financial. “I actually came up with the idea one day about eight years ago as I was looking through stock photos of women in their 50’s and 60’s for a brochure I was creating,” Ms. LeSage states. “Having a background in modeling and pageants, I realized what an incredible opportunity there was for women of this age in the modeling and pageant industry. I opened Ms. Golden America Inc. in 2003 and have been working on this event for two years. By the year 2010 there will be more people over the age of 50 than under it, so the opportunities
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