The nation’s 77 million post-World War II baby boomers can live longer, happier lives by trading leisure in their golden years for volunteer community service, according to a study released yesterday by the Harvard School of Public Health and the MetLife Foundation. The two organizations also announced that they were launching a national campaign to encourage boomers to volunteer with service organizations when they retire — and to prepare those organizations to take advantage of new volunteers. Jay Winsten, associate dean of the Harvard School of Public Health and director of the school’s center for health communication, said the campaign will be modeled after successful efforts to persuade Americans to adopt the « designated driver » program and adult mentoring of youths to reduce violence and drug use. « For those baby boomers who head to the health club each week, civic engagement in retirement is the next health club in terms of maintenance of fitness, good health and longevity, » Winsten told a conference of experts convened to discuss the study’s implications. The baby boom generation — those born between 1946 and 1964 — begins reaching the retirement age of 65 in 2011 with an average additional life expectancy of
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