Many fortunes have been made by following the « baby boomer » generation – the post-war avalanche of Americans born between 1946 and 1964 – as it matures. After all, it was this 76 million-strong segment that bought hula hoops and Frisbees in the 1950s, crowded colleges in the 1960s and sent the price of housing soaring in the 1970s and 1980s. And now, as the year 2000 approaches and the oldest baby boomers hit 50, companies across the country are faced with a massive demographic shift forced by the relentless march of time.   ;   To quantify this new reality, the number of adults 35 years old or less will decline a total of 8.3 million between 1990 and 2000, while the number of adults older than 50 will grow by 12.2 million. Fully one-third of the U.S. population will be age 50 or older by 2010, up from one-quarter in 1991, presenting abundant opportunities for alert businesses in every sector that can successfully meet the needs, tastes and concerns of this influential and affluent niche.   ;   According to Rick Adler, founder of The Senior Network, a marketing and research company geared to older consumers: « Simply based on

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