Most of us business people know how the 50-plus aging baby boomer market and the 65-plus senior market are the two major demographic segments of the population. As consumers, they need and buy virtually every kind of old and new product or service available. Their staggering wealth of over $7 trillion and their accumulation of over 77% of all financial assets are just the beginning! ; So, what are some good marketing tips to help you focus on getting more sales from this diverse market share? How can you express your marketing messages for better response rates? How will you build trust with them for future sales as well as referrals? ; Timely Tips ; We are younger than we are – perceptually, most people think of themselves as between 10-20 years younger than their actual age. Portray them in your messages and in your imagery as age-compatible people to whom they can relate. It’s hard to identify with a commercial featuring 20-somethings getting polluted by the Beer of the Week! ; Identify the specific market(s) you are targeting. Here are some “titles” experts have created for each age segment: People born
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