• Financial Services Providers need to wake up to the potential of the over-50s market online. • Financial products are the most popular searches among over-50s online. ; 50connect.co.uk, the UK’s largest website for the over-50s has discovered that financial products, such as home insurance and pensions, are the most popular searches among the over-50s online. The results come in the wake of research released by Datamonitor that the over-50s, despite controlling much of the UK’s wealth, are being neglected by financial services providers and in many cases, especially when it comes to holiday and health insurance, are being actively discriminated against. ; Home Insurance(2), Pension Planning(1) and Inheritance Tax (4) were all among the top 4 searches on the 50 Connect search engine between November 2004 and January 2005. Mobile Phones (3) was the third most popular search. ; “The over-50s are interested in buying financial products online, as our search analysis proves, but many providers appear to be failing them,” comments 50Connect Managing Director, Philip Cooper. The internet has made shopping around for better deals on anything from groceries to flying a way of life for many over-50s with many changing long held consumer habits as a result.
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