Document sans titre Crossovers are hot in America. Low-riding SUVs like the Nissan Murano and Ford Edge that combine attributes of off-roaders, MPVs and estates are gaining market share rapidly. Ford believes Crossovers will account for more than 3 million sales a year in America by the end of the decade as more an more manufacturers jump on the bandwagon. Now manufacturers are starting to look further ahead to see what the next generation of Crossovers might look like. The current cars are aimed at younger family buyers – but as these owners grow older, they will look for something different. And Amereica’s population is ageing – by the end of the decade, there will be 57 million 50- to 64-year-old consumers – a 38% increase on 2000, according to the University of Michigan. Ten thousand Americans turn 50 every day. Ford unveiled a concept Crossover called the Airstream, designed to satisfy the growing “wanderlust” of these consumers, often retirees with time for travel. Airstream has been developed jointly with the Airstream trailer company, maker of the iconic American aluminium streamlined caravans of the 1950s. Ford group design vice-president J Mays said: “We’re seeing demand for recreational vehicles.” The Airstream

Ce contenu est restreint aux membres. Si vous êtes un utilisateur enregistré, connectez vous. Les nouveaux utilisateurs peuvent s'enregistrer ci-dessous.

Connexion pour les Utilisateurs enregistrés
Nouvel Utilisateur?
*Champ requis