Awash in brilliant orange paint, sitting on huge alloy wheels and packing a powerful Hemi V-8 engine under its hood, Dodge’s all-new Challenger concept coupe on display at the North American International Auto Show in Detroit is a paean to baby boomers. The original Challenger was one of the popular « pony cars » _ Ford Mustang-inspired small cars with big engines that ruled the road in the 1960s and early ’70s during the baby boomers’ fun-loving teenage and early-adult years. Although only made from 1970 to 1974, the Challenger is back, a powerful statement of the continuing _ and growing _ influence of baby boomers on automotive design and marketing. The front end of the some 77 million Americans born between 1946 and 1964 is nearing retirement _ an age that presents car designers with some unique challenges and opportunities. Collectively, this group is capable of spending some $2 trillion a year. That can buy an awful lot of cars and trucks. But the boomers also are at an age where comfort is becoming as important as looks _ even if these children of the ’60s don’t want to admit it. The new Challenger embodies how the industry is addressing the

Ce contenu est restreint aux membres. Si vous êtes un utilisateur enregistré, connectez vous. Les nouveaux utilisateurs peuvent s'enregistrer ci-dessous.

Connexion pour les Utilisateurs enregistrés
Nouvel Utilisateur?
*Champ requis