Document sans titre By Chuck Nyren, http://advertisingtobabyboomers.blogspot.com Last September I was on a speaking/consulting tour in Europe. One of the stops was Utrecht, The Netherlands at a private business symposium coinciding with the annual 50PlusBeurs. The symposium was running late. Very late. ; Just before I was to go on (an hour and a half after I was scheduled) they asked me to do a twenty-minute presentation instead of my usual fifty. ; I did (and wasn’t happy with the way it went), then headed out of the conference room with Brent Green, Carol Orsborn, and my More-Significant-Than-I-Am Other to look around. We’d never seen anything like it. I’d heard what it was, but was nowhere near prepared. Ninety-five thousand people in five days. Over twenty thousand the day we were there. ; Six huge halls. Five hundred and eighty exhibits. The sheer immensity was overwhelming. ; AARP puts on an Expo every year – but it’s one-quarter the size. And with only an hour and a half to goof off we only saw about one-quarter of the exhibits, maybe. ; The four of us were racing around. ; That’s how big it was. Nobody could see it all in
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