Every once in a while, someone comes along and challenges a system and won’t take, “…because that’s the way we’ve always done it…” at face value. The owner of Senior Approved Services, Barbara Mascio, is doing just that. In fact, her company is making waves in the elder care industry.   ;   Barbara states that she wanted to develop a service advocating for the right of all seniors to receive excellent care, and to most importantly remain safe in the receiving of that care. Nice idea, but how can you do such a thing? “We decided to ask the seniors that have used or are currently using a service how they felt about the service they receive. Who better to attest to the quality of a service than the senior receiving the care …” states Ms. Mascio. Question: Yes, but couldn’t the consumer simply ask a healthcare professional for a recommendation? Or go to the yellow pages, pick up a print directory of services or use the Internet to search the choices? “Of course, that’s the way it’s always been done. But does it make sense? How do you tell which of the multiple choices available to you is

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