Why are people from the same generation so similar in their shopping motivations and habits? Are younger generations becoming less frugal and more spendthrift than their older counterparts? ; Argosy University/Seattle doctor of business administration graduate, Dr. Laura Portolese Dias, a shopping habits and trends researcher, reveals the motivational factors behind shopping which guides different generations of buyers. ; Portolese Dias says that while there is evidence to suggest some truth to a more free-spending trend in younger generations, she also points to Generation X (people born between 1965 and 1980) as people who have the potential to be just as frugal as their Matures counterparts (Over 65) that grew up in the Depression and lived through World War II. ; ;When it comes to giving out presents this year, recipients of gifts from Gen X’ers may find this group to be just as frugal. ; The problem stems from events surrounding the dot-com bust of the 1990’s, (which impacted young adults almost as much as the Great Depression did their grandparents), resulting in both age groups becoming a bit more penny- pinching. Gen X’ers gifts will be more likely to come
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