A new study of American investing habits and goals shows that nearly half of Baby Boomers earning at least $50,000 a year like the benefits offered by annuities, but 42 percent of respondents say they are intimidated by the products. ; The study, conducted by ING and the research firm Roper Public Affairs, found that Baby Boomer women are particularly interested in the benefits of annuities. ; Nearly 6 in 10 Boomer women surveyed agree with the statement « protecting my retirement savings from loss is important, but I also want to be able to grow my savings. » ; Four in 10 men agreed. ; The study also showed that nearly 70 percent of respondents believe annuities can provide a reliable savings source for income in retirement, though 46 percent say they do not know enough about the products to decide whether or not they are a good investment. ; Responding to market needs, ING, through its retail annuities business group, is introducing ING Simplicity, a new variable annuity in its portfolio of products, making the company the first to streamline virtually every key aspect of an annuity and refine the possibilities of retirement savings. ; ING Simplicity combines sought-after, built-in
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