Open Dialogue Inc. launches the conference “Marketing to Baby Boomers “ at the National Trade Center of Toronto on December, 1 & 2 2004 : Marketing and advertising dollars in recent years have been focused on targeting young consumers. By 2010, consumer spending by baby boomers will be $1 trillion dollars higher than spending by those aged 18 and 44.[Lire…]
The Cornell Institute for Translational Research on Aging is looking for people over 60 years who are willing to share what life has taught them for posting on the World Wide Web, and has established a web site on which people 60 and over can pass on the wisdom they’ve gained over the years. Calling all seniors: Cornell University gerontologists[Lire…]
Fruit d’une réflexion concertée entre le Centre communal d’action sociale (CCAS) et l’Office HLM de Belfort, « ;Habitat Senior ;» est parti d’un constat simple : « ;L’OPHLM disposait d’un patrimoine mal adapté aux besoins de ses locataires, âgés en majorité de plus de 60 ans ; nous, nous avions des idées sur les réaménagements à effectuer. ;» raconte Evelyne[Lire…]
L’ASSAD (Association de services et de soins à domicile) du Pays de Rennes, association spécialisée dans l’accompagnement de la grande dépendance, notamment celle de fin de vie, se préoccupe de l’accompagnement psychologique et professionnel de ses auxiliaires de vie. ; « ;Elles travaillent au domicile des personnes et doivent faire face à des situations exigeant des réactions professionnelles, explique Mme[Lire…]
In 2025, the proportion of Korea’s older workers will be the highest in the world due to a rapid ageing of the population, says a report from the Organization of Economic Cooperation and Development (OECD). Kim Won-jong, an official from Directorate for Employment, Labor and Social Affairs in OECD, said that Korea’s proportion of aged workers will rise to 28.6[Lire…]
The new Member States will fit into the European social model and, given their labour force reserves and high overall levels of educational attainment, are well placed in the long term to become major drivers of economic growth and social improvement. This is one of the main findings of the fifth annual report on the social situation in Europe, which[Lire…]
Why do seniors travel more than a few years ago ?The answer seems quite obvious : new generations live longer and healthier, which gives senior orientated tourism a new breathe. The market is well known for being adventurous, as taking seniors on a tour depends on their health. Seniors have very specific expectancies when travelling. They like to participate in[Lire…]
1. Could you introduce the organization Generations on Line? Generations on Line is a not-for-profit (Non-governmental organization) that helps introduce the Internet to older people who are afraid of computers and never used the Internet. The program is web-based software that has large-type directions in plain language on each page. So it guides older people through each step and helps[Lire…]
SILANG, Philippines — The cash-strapped Philippines has been aggressively wooing Japanese retirees to spend their sunset years in the country, banking on its close proximity to Japan and lower cost of living as incentives. ; A new 32-hectare « retirement haven » is being developed in Silang, an idyllic town 43 kilometers south of Manila near the mountain resort of[Lire…]
C’est un véritable cri d’alarme qu’a lancé le Fonds Monétaire International (FMI), à l’occasion de la publication, récemment, de son rapport semestriel sur les perspectives économiques et les implications du vieillissement de la population. Soulignant qu’outre les budgets nationaux qui seront plombés par la hausse prévisible des coûts de l’assurance maladie et des retraites, le vieillissement de la population dans[Lire…]
