The Power of the Baby Boomers
As America’s 78 million baby boomers become increasingly unsettled about looking and feeling old there is an opportunity for marketers to take advantage of a new anti-ageing market, according to a recently published research brief available from FIND/SVP. The research brief, titled, ‘Opportunities in the $45 Billion Anti-Ageing Market: How to Win in the Fight to Stay Young,’ describes the[Lire…]