Tapping into the Biggest Generation – Reaching Boomers

Tips on Reaching the ‘Biggest Generation’ They frequently provide for children, parents and selves. They often divorce, start second families, change careers and move. They regularly neglect to save for their own retirement but will commonly spend on exotic vacations and other luxury items. And they are generally optimistic about their financial futures. Financial advisors looking to reach the lucrative Baby Boomer niche market – if you can call a population of 78 million a niche – can get free marketing and lifestyle information from the report: Tapping into the Biggest Generation – Reaching Boomers, by Wall St. marketing writer Joseph Finora at: jfinora@optonline.net. The ten-page report discusses the various financial products and services Boomers need, why they need them and how to sell them. It also covers the significant differences advisors may face when trying to reach Boomers as opposed to trying to market to members of older generations and notes pitfalls to avoid. “Boomers are a unique group and the numbers don’t tell the whole story,” says Finora who’s worked as a writer on Wall St. for nearly 20 years. “Boomers have a distinct difference in attitude towards things like money and risk when compared with prior generations.”