Today sees the launch of IndependentAge, the national charity that champions the cause of independence for older people. IndependentAge is the new face of The Royal United Kingdom Beneficent Association, which has been in existence for over 140 years. This name change is underpinned by the findings of a recent MORI survey, commissioned by IndependentAge which reveals that around the age of 65-70, there is a shift in perception as to what constitutes a ‘happy old age’; people become relatively less preoccupied with financial considerations (down from 74% to 47%) and more concerned with their ability to remain living independently (up from 18% to 38%). The number of people in the UK aged over 65 continues to rise. By 2015 almost a quarter of the population will be over 60, an increase of 9% on current numbers, compared with only a 3% increase in the size of the population as a whole. Furthermore, with the incidence of divorce and separation increasing, many within this age group will be living alone. The new name, IndependentAge, better communicates the charity’s work to those who could benefit from its support. The charity’s expertise and dedication in providing lifelong support for older people enables
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