Document sans titre Continuum Crew announced the findings of their 2010 survey on mature consumer behavior and decision process on personal technology and consumer electronics purchases. The purpose of the survey was to understand the joint and individual habits of mature couples in making a range of purchasing decisions on technology products and services. Among the findings are that Boomers report independent purchase behavior, many mature consumers self-identify as being tech-savvy, and Boomer women report the important role technology plays in their lives. Highlight findings on the subject of lifestyle are: · A TV in the bedroom is more important than regular sex for Boomer women: Conventional wisdom was reflected in responses to sex within a couple/spousal relationship, as women’s interest in sex is linked to and parallels their feelings about their relationship. Sex was ranked more important to men regardless of how they ranked their feelings of closeness toward their partner. In response to the question “What would you not be willing to give up?” both Boomer and Generation Ike2 female respondents said it was “television in the bedroom” versus the males’ top response that it was “sex on a regular basis”. · Boomers reporting more independent purchase behavior:
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