On January 1, 2006, the oldest Baby Boomer will turn 60. Then, for the next nineteen years, one Boomer will turn 60 about every 7.5 seconds. This aging demographic tidal wave will affect the tourism industry with greater impact than the aging of any previous generation. Mature values and trends will increasingly dominate marketplace realities.Travel and tourism is already a $1.3 trillion industry in the United States, generating $100 billion in tax revenue for local, state, and federal governments. With Boomers entering a life stage typified by extensive travel and immersive learning, they are bringing new opportunities to an industry already responsible for over 7 million domestic jobs and the nation’s number one service export.Throughout their wandering lives, Boomers have contributed to the growth of many new forms of travel entertainment, from European excursions to backcountry trekking. As the generation prioritizes more time for travel and learning so-called edutainment tourism industries will continue to realize substantial growth and evolution. For example, two up-and-coming trends being fueled by Boomers include heritage and cultural tourism.Heritage tourism is tied to a geographic location and connected to neighboring history, customs, historical figures, traditions and mythic stories. This form of travel presents underdeveloped
Ce contenu est restreint aux membres. Si vous êtes un utilisateur enregistré, connectez vous. Les nouveaux utilisateurs peuvent s'enregistrer ci-dessous.
