As they have dictated changes in perceptions and understandings for many decades, Baby Boomers continue rewriting the book on retirement and work. JWT Mature Market Group (MMG), in partnership with ThirdAge Inc. recently conducted an online survey of 1,680 adults 40+ years of age who currently work full- or part-time for pay. « We based this study about workforce and retirement on the results reported in the MMG authored white paper issued earlier this year, titledTapping the Mature Workforce II: Working to Live/Living to Work, » stated Sharon Whiteley, President/CEO, ThirdAge Inc. Not surprisingly, the results of the new survey concurred with the findings reported in the MMG white paper. « Our original research in 2002 showed that the aging workforce would not be retiring en masse, as predicted, creating a catastrophic labor shortage, » added Lori Bitter, Partner, JWT Mature Market Group. « Rather, the mature workforce will transform the workplace for generations to come. » Working: The New Retirement Based on responses, the definition of fully retired has evolved to mean working in some capacity. Of the 42% who said they plan to fully retire, 70% planned to work full-time or part-time. The overwhelming reason to work was not based on need to pay
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