US : People over 55 years old push Internet

According to a recent release by The Media Audit, though the younger age groups were the first to embrace the Internet, most of today’s growth is being driven by the older age groups, starting at age 55.   ;   In the markets surveyed, representing a population of more than 130 million adults, 61.2 percent of all adults visit the Internet regularly. « That’s up from 54.9 percent in 2000 and most of the new growth is coming from those over 55 years of age, » says Bob Jordan, president of International Demographics, Inc.   ;   According to the data:   – the 55 to 64 age classification has increased as a percent of the total Internet audience from 9.5 to 11.3 percent in the past four years. The percentage of those in that same age group who access the Internet regularly increased from 45.8 percent in 2000 to 56.7 percent in 2003.   – the 65 to 74 year olds have increased as a percent of the total Internet audience from 4.6 to 5.4 percent. The percentage of those in that same age group who access the Internet regularly increased from 26.2 percent to 35.9 percent.   ;   –