More Adults Today Concerned with Their Financial Future

Vertis, a leading provider of targeted advertising, media, and marketing services, today announced the results of its proprietary « Customer Focus(R) 2005: Financial » study, which reveals that retirement plans are the main financial goal for men and women alike. According to the study, 84 percent of younger Baby Boomers (1956-1964) and 52 percent of Generation Y (1977-1987) adults consider retirement a priority among their financial objectives. ; « Proposed changes in the Social Security system may have increased the need for adults among various generations to be more concerned about their financial future, » said Janice Mayo, senior vice president, marketing, at Vertis. « This need creates an opportunity for financial institutions to communicate with consumers about the different products and services they offer. Since direct mail has proven to be an effective method for reaching the right audience, marketers should consider integrating it into their campaigns. » ; The study also found that of the adults surveyed who read financial direct mail, younger Baby Boomers are most likely to read information on banking services, while Generation X adults read mail on mortgage services. Additionally, 54 percent of adults with a household income of $75,000+ are more interested in reading information on investment or retirement