Eight Things You Don’t Know about Boomer Women (But Should)

Eight Things You Don’t Know about Boomer Women (But Should) ;   Baby Boomers (technically, those whose age was 40-58 in 2004) make up, at almost 80 million, the largest generational demographic today. And, among Boomers, women not only outnumber men but also influence as much as 80% of household purchase decisions, from food and finance to travel and technology.   ;   In other words, Baby Boomer women are the greatest market opportunity today. Investing in better understanding these women will undoubtedly provide companies with greater advantage in the marketplace of the future.   ;   Many marketers have yet to grasp that the younger consumer markets (Gen X and Y) spend less than their parents and grandparents. The advertising industry has been slow to update stereotypes of aging and women.   ;   In reality, Baby Boomer women are a savvy, complex group of consumers, leading multifaceted lives and looking for answers as they experience multiple life stage transitions. And they don’t think of themselves as « older, » but as young-at-heart (with a few wrinkles).   ;   The following insights and recommendations shed light on how to better connect with her reality and harness the purchasing power of