A new UK-based website, www.seniorconcessions.co.uk, gives senior citizens access to the many, often hard to spot, discounts available to the growing over 55s sector. It is the fruit of extensive research into the market, and represents the first comprehensive approach to achieving substantial savings for senior citizens. Seniorconcessions.co.uk is a practical, easy-to-access information source that allows the senior citizen to identify attractive savings on offer in a wide range of fields, which can be searched by topic, area, and age. It also identifies universal concessions that the mature market can benefit from – and of which many may be unaware. The need for such a site was established through research with the age group, which showed that awareness of the range of available discounts and concessions was at best patchy. There is no other single source of information that covers state benefits, commercial opportunities, entertainment, health and fitness, and the many other concessions that Senior Concessions have identified. The site offers the senior citizen the opportunity to live a more rewarding life, and to make more of their income. Established by senior practitioners in the fields of market research and communications, the website seniorconcessions.co.uk is intended not only to put
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