AgeEconomie – Silver économie – Marché des Seniors
Le Portail d'actualité et d'analyses du Marché des Seniors et de la Silver économie
You are the founder of PeterAlex Media Corporation. Could you please introduce the agency? PeterAlex Media Corporation (PAM) was founded by Patricia Fletcher. PeterAlex Media is one of the only advertising …
The 50-plus population is the fastest growing segment and they are also the wealthiest Lire; i-unit OverviewThe “i-unit” is a form of “personal mobility” that seeks to attain a greater balance of meeting individuals’ wishes to enjoy freedom of movement, harmony with society, and …
JAPAN: Toyota’s Segue to Personal Concept Vehicles LireSurvey reveals the ;familiarity with brands of leading U.S. banking and investment firms ;differs with the age of consumer. ; Among increasing consumer interest in personal financial management, new research …
Brand awareness increases with age LireNew computer programming promoted by the Jerusalem-based non-profit, GeronTech – The Israeli Center for Assistive Technology and Aging, is helping combat the reduced cognitive functioning that can affect all aspects …
ISRAEL: Software Helps Seniors Improve Cognitive Capabilities LireThe first baby boomers will turn 60 in 2006 and new health initiatives are rapidly being developed to satisfy their quest for information. Boomers, defined as those born between 1946 …
US: Baby Boomers Redefining America and Aging LireThat is about all they do to stay healthy, according to the latest Southeastern Institute of Research/Boomer Project Boomer Trend Report. ; The research among 1,400 adults conducted in November …
When It Comes to Their Health… LireCan personal digital assistants (PDA) become a useful memory tool to help older adults remember medications, appointments and addresses? A new study shows that PDAs (small, hand-held computers that include …
Older adults learn how to use a personal digital assistant LireWith the Baby Boomer Generation set to celebrate its milestone 60th birthday on January 1, the Harvard School of Public Health and MetLife Foundation have launched a national media campaign …
US: New Campaign Urges Baby Boomers to ‘Give Back’ LireIt’s quite apparent that Americans are living longer— and as people age, they request and require many more products and services than ever before. Now, as aging Boomers (born between …
Target Your Share of the 50-Plus Market LireThey changed the world in their youth and will continue to do so as they get older…As the UK’s population continues to get older and more acquainted with the internet, …
UK: How the Baby Boomer generation is going to revolutionise the web Lire