According to a study released at the American Geriatrics Society Annual Meeting, the majority of seniors would rather spend their latter years aboard a cruise ship than in an assisted-living facility. ; The study is a follow-up to research examining the feasibly of « cruise ship care » for seniors, which was published in the November, 2004 issue of the Journal of[Lire…]

If advanced planning could relieve your family from the worry of making important decisions during a stressful time, would you do it? More baby boomers are saying that planning a funeral in advance can offer them peace of mind. ; Christine Pepper, chief executive officer of the National Funeral Directors Association (NFDA), cites an October 2004 Harris Interactive® poll that[Lire…]

Research and Markets has announced the addition of Commercial Opportunities From An Aging Population: Epidemiology, Market And Pipeline Analysis Across Seven Major Indications to their offering. Commercial Opportunities from an Aging Population: Epidemiology market and pipeline analysis across seven major indications, evaluates the benefits of marketing to seniors for the pharmaceutical industry. Globally, the number of older people will increase[Lire…]

Le numéro un des serviettes pour incontinence en Amérique du Nord fait peau neuve pour la génération des Baby Boomers actifs – des études ayant révélé un besoin d’éducation et de discrétion en la matière. Nouvelle présentation des produits de marque Depend accompagnée d’une campagne de promotion de grande envergure. Kimberly-Clark Corporation (KMB à la Bourse de New York) a[Lire…]

Men who are members of the Baby Boomer generation — approximately half of the 76 million Americans born between World War II and the early 1960s — are more likely than their female counterparts to experience hearing loss, according to a compelling survey recently released by The EAR Foundation and Clarity. More than half, or 55 percent, of the men[Lire…]

With everything getting smaller — printing, dials, numbers, micro chips, etc. — the patented iBEAM watch with its pop-up magnifying lens and built-in LED flashlight can help the tens of millions of people suffering from shrinking type syndrome. Now reading a menu or finding your way through a dark theatre becomes so much easier with the push of a button-right[Lire…]

The mobility scooter they nickname ‘the laptop’ for its unique ability to fold up and pack into a boot or a plane, is about to be launched for the first time in New Zealand. Made out of aeroplane aluminium, weighing less than 30kg all up and meeting European and USA certified manufacturing and safety standards the Easy Travel Elite is[Lire…]

To address the transportation needs of older Americans, the public transportation industry is launching an initiative to explore new and innovative ways to help seniors stay mobile and independent. The initiative, called “Easy Rider: Advancing Mobility Needs for Aging Americans,” was announced in early May by the American Public Transportation Association (APTA) to coincide with Older Americans Month. Easy Rider[Lire…]

Just when you thought there was no room for another player in the travel and airline retail-supply chain, another group of players has moved in to aggressively seize market share. First, there were online travel agencies like Expedia, Travelocity and Orbitz. But now those must make way for travel meta-search engines like Kayak, Mobissimo and Yahoo! Farechase, the latest in[Lire…]