America’s “Attitudes on Aging” Explored in Nationwide Study

A study released today debunks the common perception that Americans are obsessed with vanity when it comes to aging. The study, commissioned by emerging nutraceutical company, Juvenon, Inc., shows that for two out of three Americans, the leading age-related worry is “deteriorating physical condition.” One in two Americans is concerned with “loss of mental sharpness.” Only 8 percent place “gray hair” at the top of their concerns about aging, and 4 percent place “wrinkles” at the top of their concerns. “As Americans are bombarded with marketing images that promote maintaining a youthful image, they spend billions of dollars a year on cosmetic anti-aging products,” said Dr. Ben Treadwell, Scientific Adviser to Juvenon. “In spite of the numbers of people who subscribe to the thought that aging can be confronted from the outside-in, it’s comforting to know that an overwhelming majority of the respondents surveyed are more concerned with the aging process from the inside out.” How Aging is Experienced: Men vs. Women Response Women (Age 45+) Men (Age 45+) I feel less energetic today than I did 5 years ago. 73% 56% Based on Juvenon’s survey findings, women generally think more about aging than men. One of the reasons women