Auteur/autrice : Frédéric Serrière

CareMinders Home Care, Inc. a franchisor in the companion/personal in-home care industry has selected CareKeeper’s VividNet(TM) and VividCall(TM) software solution for deployment throughout its franchisee base. CareKeeper is a pioneer …

The market demand for senior care facilities is the strongest it has been since the mid-1990s, and with buyers paying premium prices, owners of high quality portfolios are flooding the …

Boomers are a prime and growing target audience. Does your product speak to them? Does your product’s packaging compel them to buy it? If not, you are missing a very …

Innovative technologies and practices proven to increase response rates by as much as 500 percent were recently showcased to marketing professionals at a symposium held by G. A. Wright Marketing, …

In 2004, seniors (55+) accounted for 26 per cent of the European £11.1bn (€16.1 bn) ready meal market, according to a new report from Datamonitor. A reflection of the wider …

A leading authority on the role of technology in caregiving and better living for seniors says that the recent finding of the Center for Aging Technologies (CAST) that Boomers are …

You are Robin Raff, President of Boomer Business and Beyond, Inc. Could you introduce the company?I am President of Boomer Business and Beyond, Inc. – a consulting firm that provides …

The days of struggling to see the small keyboard letters and wearing your glasses on the tip of your nose are long gone. The product designers at VisiKey (http://www.visikey.net/) have …

The current edition of 50plus Online Magazine (www.50plusMag.com) reveals that according to a recent study made by McNeilly and Burke, people 50+ (women in particular), are the fastest growing segment …

Baby boomers would spend up to $100 each month on technology to ensure healthier living and independence as they age. In a series of focus groups with people age 50 …