Non classé

France : Trigano est bien orienté avec le marché des Seniors

France : Trigano est bien orienté avec le marché des Seniors

Le segment des véhicules de camping, s’adressant plus particulièrement aux seniors, recèle un potentiel important compte tenu de la croissance de cette population. Trigano est spécialisé dans la conception et la fabrication d’équipements de loisirs. La société occupe ainsi le premier rang européen sur le marché des camping cars, caravanes, résidences mobiles, remorques et accessoires pour véhicules de loisirs, devant[Lire…]

Par 16/05/2015 Non classé

Can we talk? Boomers not explaining employee benefits to gen Y

      A recent study conducted by Harris Interactive and commissioned by Unum reveals that baby boomers have helped prepare their generation Y kids to deal with life’s risks by discussing tricky topics such as drug use and sex, but they are skipping talks about employee benefits as this young generation enters the workforce. In fact, more have discussed[Lire…]

Par 16/05/2015 Non classé

Engaging the Aging: Marketing to Europe’s Seniors

A recent French billboard from lastminute.com, Europe’s largest on-line travel booking service, features a grinning caricature of an older woman with large unfashionable sunglasses in a bikini, over which is splashed the caption “Stay fresh this summer.” Her husband, we assume, is the man with the oversized belly in the background. Is this meant to tempt our grandparents into a[Lire…]

Par 16/05/2015 Non classé

INDIA : Many elderly have been affected by the tsunima

Angammal, aged 60, lives in coastal Chennai, southern India. When the tsunami struck, her 100-year-old partially blind mother, Aisha Bee, was swept away from her home. Astonishingly, she returned safely once the water receded.   ;   The story of Angammal’s mother is exceptional. Of those dead or missing in India, close to 30% are estimated to be older people,[Lire…]

Par 16/05/2015 Non classé

Baby Boomers Reclaim Independence in the Empty Nest but Many Expect Parents to Move In or Kids to Come Back

Baby Boomers have now reached the “empty nest” stage of life and 57 percent feel “freedom to be themselves,” but 24 percent expect their in-laws are parents to move in and 25 percent expect the kids back home, according to research by Del Webb.   The nation’s aging Baby Boomers have supported children their entire adult lives, but soon those[Lire…]

Par 16/05/2015 Non classé

Canada : le marché du bio poussé par les Baby boomers

Le marché des aliments biologiques au Canada au niveau du détail a été estimé entre 300 et 750 millions de dollars, dont 80 % sont des produits importés. Ceci représente 1 % du marché total du détail. La croissance moyenne annuelle des ventes est établie à plus 15 %. Seulement 18 % des canadiens sont des acheteurs réguliers de produits[Lire…]

Par 16/05/2015 Non classé

Un quart des australiens auront auront plus de 60 ans en 2030

Une récente étude indique que les plus de 60 ans vont compter pour 25% de la population australienne en 2030. Actuellement, les plus de 65 ans représente 12,5% de la population de ce pays. Japon ;: le vieillissement de la population est une chance de pour le secteur du logement. La Japon compte plus de 12 millions de personnes de[Lire…]

Par 16/05/2015 Non classé

Baby boomers : Eternal Youths

The baby boomers have always been seen as a deeply symbolic generation – born amid a surge of post-war optimism and reaching adulthood in the 1960s. For many of them, challenging received wisdom is deeply embedded in their own self-image.   But one problem in thinking about British baby boomers is that very little original research has addressed them directly.[Lire…]

Par 16/05/2015 Non classé

CANADA: Online Destination Helps Seniors Maximize Their Lives

New Website is an Innovative Source of Information and Fun for the Fifty Plus Crowd.   ;   A surprisingly large portion of the fifty plus population has all but given up on the internet. While most educated in the computer age are internet savvy, many seniors still struggle to find useful and relevant online resources. As a result, Easy-Time[Lire…]

Par 16/05/2015 Non classé

Boomers Shake Up the Internet

Marketers and the media are waking up to the power of older consumers online, as the oldest baby boomers prepare to turn 60 in 2006.   ;   eMarketer estimates that in 2005 there are 33.2 million people online in the US between the ages of 50 and 64, triple the number of 65+ online users. And unlike today’s seniors,[Lire…]

Par 16/05/2015 Non classé