Imago Creative Rides Growth of Boomer Women Market

Riding growing interest by marketers in the Boomer women market, Imago Creative has announced expansion of its scope, services and location. ; The only marketing firm in the country that specializes exclusively in this lucrative demographic, Imago has appointed public relations veteran Carol Orsborn, Ph.D. to head the company’s new PR division. ; ; The Maine-based company is simultaneously opening a West Coast office in Santa Monica, California. Orsborn, previously President of Orsborn Partners, Inc. of Los Angeles, will focus on providing strategic PR counsel and implementation of campaigns to companies interested in targeting women 40+. ; « Marketers are rapidly waking up to the fact that the more than 40 million women of the Baby Boom generation comprise not only the largest, but the single-most lucrative segment of the female population. Women represent more than $3.7 trillion in consumer spending in our country alone, » says Imago President, Mary Brown. ; Orsborn and Brown have both played leading roles marketing and communicating to Baby Boomer women since the 1980’s, helping companies ranging from The Gap and Glamorise Foundations to Eastland Shoe and Inglenook Wines understand, reach and motivate this highly influential and powerful consumer demographic. Recently, Imago Creative has provided proprietary,